The brief…

Raise the profile in a competitive marketplace through unique branding

What we did…

Barley Agency helped Engage to develop a new brand that represented their key values and brought focus to their product offering. We developed a new logo with a butterfly marque to reflect the company’s legacy by introducing a modern faceted style, introducing bright colours – a digital colour palette for a digital product.

We developed a unique and engaging multi-platform marketing campaign to attract new leads for Engage. This included EDMs, a clever direct mail, and social media. In addition, we created a full suite of brand documents and flyers for Engage to promote their message and ensure brand consistency.

Having rebranded, Engage wanted a easy to navigate website that matched their new modern style. Barley Agency created a new tone of voice and copy style, making it easier to navigate. The Engage website was created in WordPress meaning that information could be easily added and updated.