Top three tips when planning your marketing campaign

A comprehensive plan is your first step to creating a successful marketing campaign. Here are my top three tips on planning a campaign, which I’ve shown through our Prosecc Ho-Ho-Ho competition.

1. Offer your audience value

Marketing requires your audience to take action so you must give them a reason to do so. The aim of Barley House Group’s Prosecc Ho-Ho-Ho campaign is to raise awareness of our services through a quiz and competition. To enter people must complete a quiz about Barley House Group for a chance to win a prosecco advent calendar, offering a clear value to finding out more about us.

2. Timing is everything

Consider the time of year and how this will influence the tone of your campaign. We chose to create a quiz and competition to make the campaign fun and engaging in fitting with the festive spirit, which is reinforced through the prize of a prosecco advent calendar. This gives us the chance to engage with people about what we do in fun, light-hearted way – which is what we all need during the build up to Christmas!

3. Reach your target audience

You can create the best campaign in the world but if you don’t reach your target audience it won’t be a success. Communicating our Christmas campaign to businesses in Hertfordshire is vital and we are using a range of channels to achieve this including email marketing, social media and – you’ve guessed it – Inspire magazine! Don’t forget to measure the results you’ve achieved through different channels to understand if they’ve been successful.